Marketing

28
Journal Articles
4
Other
142
Citations
532
Citations
Scopus
11
h-index

Prof Mala Srivastava

Professor Marketing Analytics, Pricing, Consumer Behaviour a... View Profile

Dr Somnath Chakrabarti

Associate Professor Consumer Behaviour, Integrated Marketing Communica... View Profile

Dr Kumkum Bharti

Assistant Professor Marketing, Value co-creation, Customer experience,... View Profile

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