Academic Identity

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  • Prof Mala Srivastava

  • Professor
  • Indian Institute of Management, Kashipur
Publications 2013 - 2021

Publications

  • 7
    Journal Articles
  • 6

Citations / H-Index

623 Citations
6 h-index
348 Citations

Co-author Network

Expertise

Management

Marketing Analytics, Pricing, Consumer Behaviour and Brand Management

Personal Information

Prof Mala Srivastava

Female
Indian Institute of Management Kashipur, Kundeshwari
Udham Singh Nagar, Uttarakhand, - 244713

Experience

  • Professor

    Marketing

    Indian Institute of Management, Kashipur

Qualification

  • PhD

    Devi Ahilya Vishwavidyalaya, Indore

Publications (7)

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