Marketing

16
Journal Articles
2
Other
1
17
142
Citations
165
Citations
Scopus
7
h-index

Prof Mala Srivastava

Professor Marketing Analytics, Pricing, Consumer Behaviour a... View Profile

Dr Madhurima Deb

Assistant Professor Consumer Behaviour, Retail, Cause Related Marketin... View Profile

Dr Kumkum Bharti

Assistant Professor Marketing... View Profile