Vidwan-ID : 124829



  • Prof Mala Srivastava

  • Professor
  • Indian Institute of Management, Kashipur
Publications 2013 - 2017

Publications

  • 6
    Journal Articles
  • 6

Citations / H-Index

327 Citations
6 h-index
293 Citations

Co-author Network


Expertise

Management

Marketing Analytics, Pricing, Consumer Behaviour and Brand Management

Personal Information

Prof Mala Srivastava

Female
Indian Institute of Management Kashipur, Kundeshwari
Udham Singh Nagar, Uttarakhand, - 244713


Experience

  • Professor

    Marketing

    Indian Institute of Management, Kashipur


Qualification

  • PhD

    Devi Ahilya Vishwavidyalaya, Indore